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Industry players are also turning online safety into a unique selling proposition to demonstrate their social responsibility.
Saudis, with the world's largest proportion of internet users accessing Twitter, are turning online to avoid the censorship of traditional media, and to question government in a way that's transforming their relationship with the ruling Al Saud family.
Playboy, like many companies that provide access to virtual flesh and naughtiness, is turning online freeloaders into subscribers by giving away pictures to other sites that, in turn, drive visitors right back to Playboy.com.
The liberal political-action group Democracy for America gave a primer on turning online activism into offline activism, by developing networks of supporters and sending out "action alerts" to get them to contribute money and volunteer for campaigns and causes.
The new site includes only properties that have been visited by LP authors, so the sceptics among you can relax - LP turning online travel agent is not quite a case of poacher turning gamekeeper.
But turning online patriotism into a business has proved trickier and, for some of the young idealists involved, rather disillusioning.In recent weeks a bitter row at Anti-CNN.com (now known formally as April Media) has exposed a rift between the site's founder, Rao Jin, and others who joined his cause.
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The site turns online social networks into a potential lifeline.
Henry Blodget: Disgraced Wall Street analyst turned online media mogul empathizes with the mob.
This has turned online sports betting into a huge industry; last year, Americans placed an estimated six billion dollars in online bets.
As the only ones in their high school who favored that look, they turned online to find peers.
But along with reducing their expenses, such institutions have turned online banking into a way extra money can be made.
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