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Visible Technologies aims to provide its clients with a 360-degree view of social media chatter, and helps companies turn this data into actionable marketing and business strategies.
Instead of exporting a CSV or Excel file every now and then to look at this data, Stae wants to turn this data into APIs.
Analytics can be valuable if you are able to actually turn this data into content that you can understand and draw actionable insights from them.
Photos, Tweets about a restaurant or neighborhood, and more can also serve as a type of check-in and Local Response empowers local businesses to turn this data into actionable results and possibly transactions.
"Through our partnership with Microsoft, USDA can make the large amounts of agricultural data that we've collected over the last 100 years readily available to the private sector and empower developers to turn this data into innovative tools and solutions for our stakeholders.
A lot of us already turn this data over without thinking about it.
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We are turning this data into information".
While ShotTracker's app lets you see how the players and ball move across the court in three-dimensions, they are also turning this data into real-time analytics.
The applications didn't just provide step count and heart-rate but turned this data into games and relevant recommendations.
Maximising this opportunity again means mining the social data available to marketers: identifying the shared interests of their target audiences; looking for patterns in when & where people are talking about/searching for certain topics; and in turn using this data to target different creative executions at different audiences.
Maybe it will be Path, maybe it will be a hub that aggregates quantified self measurements from a variety of devices, but someone's going to turn all this data into life-changing realizations for the user, and industry-changing insights for businesses.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com