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The goal is to turn the website into a place where customers can get access to a "detailed facial analysis" and find relevant content and products: "What we're trying to do is elevate the discussion in skincare and do it in a way that's very personal and customized".
From a technical or feature standpoint, SocialYell doesn't bring anything new to the table, and simply borrows techniques from other popular social sites like Digg and Yelp to try and turn the website into a real community of engaged users (i.e. giving them the ability to rate, vote, share on other social networks, etc).
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The game was launched on the streaming service Twitch, with its creator hacking together a computer script that turned the website's comment system into a controller for the 1996 Game Boy title.
And Threads has turned the website concept on its head by targeting the same people, but eschewing own-brand URLs and apps altogether.
Before leaving on our second sabbatical in 2012, WSGT was converted to a WordPress site with the intention of turning the website into a contender in the blogging world while we traversed Asia.
As the chairman of Breitbart News, Bannon turned the website into, in his own words, the "go-to platform of the alt-right" – a far-right ideology that promotes what many consider to be white nationalism, racism, anti-Semitism, homophobia, transphobia and misogyny. .
The New York Times weighed in with an editorial that pointedly asked "whether continuing to spend time and money turning the website's operators into felons is worthwhile, while far more serious crimes, including human trafficking and sexual exploitation, go unpunished".
The BBC aims to turn the BBC website into a "window on the web" by introducing a hyperlink on every webpage it publishes to double the click-throughs to rivals' websites from 10m per month to 20m.
This will activate a process to turn the apps website into a desktop application.
Yet turn to the website of a prominent centre-right think tank and you gain a very different impression.
For that, Russians must turn to the website Russian Zen, which simply displays the exchange rate for the euro, the dollar and the price of oil, with meditative music and an image of crashing ocean waves in the background.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com