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And that could turn off potential buyers.
But it may lock out and turn off potential new audiences.
Advertising firms recognize that bombarding passengers with ads may turn off potential customers.
Some Wall Street analysts say those various investigations and lawsuits could turn off potential buyers.
It raises questions that deserve to be considered, yet his technique and style may turn off potential converts.
It's as if the filmmakers were afraid that too heavy a concentration on the Holocaust would turn off potential viewers.
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Campaign spending undermines democracy if it turns off potential voters and foments skepticism and distrust.
The former moniker, some say, may have turned off potential tenants.
Or perhaps filmmakers, aware of the volatility of popular opinion, are leery of turning off potential ticket buyers on one side or another.
The thinking was that selling a book as if it were a lawn-care product could very well backfire by turning off potential readers.
Many competitors in the United States shied away from imposing such a hefty upfront fee for fear of turning off potential customers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com