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In August, Fender's slow expansion into non-guitar products continued with Fender Tune, a guitar-tuning app for iOS.
There's Ocarina, which turns your iPhone into an actual wind instrument, complete with fingering, and I Am T-Pain, a fun but less ambitious auto-tune app.
I'm left wondering why a Cher Auto-Tune app hasn't been created, but then there are only so many hours in a day.
With the hardware in place, I opened a guitar tuning app and…..tuned my guitar.
Fender Digital was created in 2015 as the company's new home for efforts like a tuning app.
"It's not just about making a tuning app, then another app, and another," Kaplan says.
He's working on an identity layer to link the tuning app with future Fender digital products.
But the first step in Fender's digital transformation will be a new guitar tuning app Kaplan is building.
Hatch is without a date one of the most finely tuned app experiences I've played on iOS, genre aside.
It's simple and the interface is clean – two things you definitely want from a guitar tuning app, a product designed to be using in a pinch.
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