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Still, SeaWorld is trying to attract a broad swath of visitors.
"We are trying to attract a different kind of manufacturer here," Mr. Schein said.
Aside from trying to attract a large audience, the pan-museum project serves an internal purpose.
Mr. Johnson brought fresh ideas to Penney, trying to attract a new type of shopper.
And some savvy American-educated heirs to these businesses are trying to attract a wider audience without losing the qualities that made them popular to begin with.
And last November, Selig agreed to lend $25 million to the Mets, whose owners are trying to attract a minority investor in an effort to raise $200 million.
Similar(23)
Almost all the owners interviewed for this article said they were trying to attract "an older, more sophisticated crowd," a code phrase that some of them acknowledged means "no 21-year-old 'bridge and tunnelers' on Ecstasy".
Mr. Smith, a retired banker who is vice chairman of both the zoning board and the chamber of commerce, and Ms. Smith, a former loan officer, thought that a first-class inn was a natural in a ski area trying to attract an affluent clientele.
Now the fashion-forward twins, still best known for their shared role as precocious tot Michelle Tanner on ABC's Full House, are trying to attract an older audience with two adult-focused fashion lines, the Row and Elizabeth & James.
In trying to attract an audience, it resembles the (actual and metaphorical) fires that it fixates upon.
When you try to attract a business you want your municipality to be a destination point.
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