Kwame: Sometimes, people try to differentiate between Enfield and Edmonton.
The competitors try to differentiate themselves from Curves.
"The physical facility is one way that you try to differentiate yourself," Dr. Hoffer said.
Also, try to differentiate between process, product and policy, Mr. Coles said.
Creating a community is another way that corporate housing companies try to differentiate themselves.
"Almost all suppliers try to differentiate themselves on things other than price," said Kevin Surace, Perfect.com's chief executive.
"We wanted to highlight the basic blend, offer adult smokers something new to try and also to try to differentiate the Camel brand from others".
The best we can do is try to differentiate between what has not changed and what has, and, most important, to figure out what hasn't changed but should.
Business courses, particularly MBAs, lead the field and appear to be becoming more specialised as universities try to differentiate themselves in a crowded market, says the Observatory.
"The important thing for them is to try to differentiate the Web site from what they already have in their catalog.
