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For example, this summer the British advertising regulator, the Advertising Standards Agency, said the Louis Vuitton ad campaign depicting models hand-cutting and stitching leather was "in breach of the truthfulness clause" because the company's bags are not made by hand, with "infinite patience".
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The advert allegedly breached two clauses of the Committee of Advertising Practice code: "substantiation" and "truthfulness".
But truthfulness isn't the same as the truth.
"Truthfulness matters".
Clause 4C".
Truthfulness would be the innovation.
"And I've got to say, truthfulness?
(The clause modifies play).
Is this an issue of truthfulness?
Her truthfulness sometimes made me laugh.
That depends on how valuable truthfulness is.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com