Boards of trustees, being committees, are more likely to produce CSR waffle.Mr Mayer saves his argument by linking it to a wider plea for corporate pluralism.
Trustees, being human, not only serve on the governing boards of charities but have personal desires and conflicts that can fracture relations within an organisation.
For example, during their induction, are new trustees being trained on the charity's social media policy, how it applies to them and how they can promote the charity via digital channels?
"Currently the Michael Geoghegan Settlement Trust is a trust established in Jersey in 2004 with the assistance of Deloitte's with the trustees being HSBC Trustees Jersey CI Ltd , Geoghegan wrote.
The unpaid trustees – being the equivalent of the non-executives – would then be able to take a step back and be much more of a critical, independent objective friend rather than having to take the lead in directing the strategy without much insider knowledge.
The trust contained his entire estate, with the trustees being Leonard Smith, a merchant, Edward Lowth Badeley of Paper Buildings, Inner Temple and William Nanson Lettsom of Gray's Inn.
