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We can evolve from brand new to trusted brand.
It should also be a trusted brand, he said.
"He's a trusted brand name," Mr. Woodard said.
Their trusted brand names save time by making shopping easier.
People use Google because it is a trusted brand.
"I.B.M. is very much a trusted brand here," said Steven Milunovich, an analyst at UBS Securities.
But Chinese consumers are wary of new products and prefer a trusted brand.
Their schtick is Real Beauty and to become a trusted brand that cares.
"The reason we have impact is that we have a trusted brand," Ms. Bogert said.
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In 2006, Germans voted Aldi the country's third most-trusted brand, behind only Siemens and BMW.
In theory this works, because Bitly is a well-trusted brand.
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