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So far, its strategy has amounted to little more than a questionable slogan: trim capacity and seek premium traffic.
Airbus and Boeing deliveries may fall 30percentt in the next year as carriers worldwide trim capacity, according to a coming industry forecast.
Still, Continental said it would trim capacity growth next year to 3percentt from 5.8percentt in recognition of the current slowdown.
The rise is expected to continue as higher jet fuel prices are reflected in the cost of a ticket and as airlines in financial trouble trim capacity on domestic routes.
A senior purchasing executive at one carmaker says that consolidation, the need to trim capacity and the shock to demand that began in mid-2008 have put the weaker parts of the supply chain under great strain: "Some of these are quite fragile businesses.
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US Airways' mainline traffic fell 3.2percentt in the quarter as it trimmed capacity 4.6percentt.
This is what airlines in America did in the past ten years when they trimmed capacity, reinforced their hubs and drove up yields.
Cummins Inc., a maker of heavy-duty diesel engines, plans to cut as many as 200 jobs as it moves production of some heavy-truck engines from Indiana to New York to reduce costs by trimming capacity.
But that bubble burst, and Tata has cut about 4,000 jobs in the business as it has trimmed capacity.The way Mr Tata tells it, the group sidled into car making, encouraged by its rout of the Japanese in the lorry market.
Both are based on point-to-point services, with costs held down by avoiding costly hub connection services.Eos is the brainchild of David Spurlock, formerly a top manager at British Airways and architect of its strategy of trimming capacity to concentrate on rich passengers.
These will include cost-cutting measures like trimming capacity at FedEx Express and FedEx Freight, further job cuts and work hour reductions and additional shrinkage in other spending categories, as well as other expedients.
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