Not surprisingly, Murphy's approach has triggered complaints of exploitation — and not for the first time.
This newly invented tradition, a poppy-like throwback to the killing fields of eastern Anatolia, has triggered complaints about commercialisation.
The vuvuzela is synonymous with South African football fans but the incessant noise from the horns triggered complaints from players, coaches and broadcasters during this year's Confederations Cup.
Tickets for the Paralympics will go on sale using the same system that triggered complaints over Olympic ticket sales, London 2012's chief executive, Paul Deighton, has said.
The late and much missed Douglas Adams threw some spectacular parties, triggering complaints about noise from sentient beings all over the Milky Way.
The initiative triggered complaints from critics who said the Sun had no right to place inordinate onus on ordinary British Muslims.
It was ready to confront Russia, triggering complaints that a newcomer was wrecking the EU's friendly relations with a rising energy giant.
This was not popular and triggered complaints to the Financial Ombudsman, who last February ordered Halifax to reimburse customers (to be fair, Halifax was not the only bank to fall foul of the authorities on this point).
Diplomats said that a phrase stating that this list was "at a minimum" was dropped at the insistence of the US, triggering complaints that this limited the treaty's scope.
A sad-sack dinner guest tries to make masculine small talk by asking, "What kind of porn do you like?" Portia, who is whiter than white, gets a job on a "C.S.I .-like proC.S.I .-likeing "a frisky rookie coproceduralurtney Garcia," triggering complaying about racially insensitive casting.
Weetabix are as sugarless as their sawdust composition suggests (although plain Shredded Wheat are even less sweet) but a 2012 ad that claimed the dry bricks are "packed with slow-release energy" triggered complaints; without milk, it turns out Weetabix have a relatively high glycaemic index, which means they actually release energy quickly.
