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But Western countries have been slow to adopt this trend, with television shows like "Fear Factor" reliably triggering disgust in viewers by feeding squirming creepy crawlers live to contestants.
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But they become more offensive after reading "Chicken Soup for the Soul," which triggers emotional elevation, or after smelling a mock-flatulence spray, which triggers disgust.
In prison, she turns a punishment into a protest: forced by a guard to stand on a cafeteria table, she pees herself, unafraid to trigger disgust, becoming an icon of civic resistance.
In 2010 a pastor, Martin Ssempa, showed videos in his church of gay people having sex in a bid to convince his congregation of the dangers and to try to trigger disgust about gays.
Scholars also measured changes in the electrical conductance of research subjects' skin, after they were shown images meant to trigger disgust — like a person eating a mouthful of worms.
Above all, however, he says: "It shouldn't feel like something is wrong". He describes a feeling akin to what is known as the uncanny valley: the hypothesis that when human replicas appear almost (but not quite) real, they trigger disgust and revulsion because they seem unhealthy.
Related processes are being supported on a broader scale through Community Level Total Sanitation (CLTS), an approach now being implemented in some 50 countries (CLTS Foundation, n.d).. Through experiential learning, villagers come to understand the many ways in which they and their children are contaminated by open defecation, which often triggers disgust and shame.
The specific materials that trigger disgust can be grouped into five theoretically proposed categories of disgust elicitors [ 3]: badly tasting substances can produce Distaste, which protects the body from poisons.
Every new minute variation in the burger marketplace seems only to activate our salivary glands, not trigger our disgust.
Unlike the history of Nazi-looted art, which triggers public disgust, one type of art crime can engender quiet admiration: the perfectly executed heist of a masterpiece from a museum.
Less clear, though, is why that's the case -- but in a new paper in the journal PLoS One, psychologist Paul Thibodeau offered a theory: The word's connotation with bodily functions triggers our disgust reflex, reminding us of all the gross things our bodies can do.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com