The brochure for one Equifax data product, called TargetPoint Predictive Triggers, advertises "advanced profiling techniques" to identify people who show a "statistical propensity to acquire new credit" within 90 days.
The rant triggered an advertising boycott which had enough impact to slow the entire Sydney advertising market.
But female fashions became ostensibly freer, and Gillette's first razor for women came out in 1915, triggering aggressive advertising campaigns on behalf of more than a dozen "beauty" companies.
"Minority Report is closer to reality than you might think," says Guy, referring to the film in which Tom Cruise is hit by personalized advertising triggered by iris-recognition systems.
Cruz's main super PAC, Keep The Promise, cancelled a massive ad buy in Florida attacking Rubio last week and his campaign has said they haven't yet pulled the trigger on their own advertising in the state or in Ohio.
"If one brand pulls ahead with terrific advertising, it triggers the competition to suit up" and meet the challenge.
Advertising is triggered based on the data and insight on social expenditures in groups of individuals.
Here things turn more problematic: Continued erosion in circulation and advertising have triggered a plunge in newspaper valuations.
