This is not the most propitious way of triggering a campaign over which no leader will have much control.
Concern over the safety of imported nuggets led to a sharp drop in sales for the remainder of last year, triggering a campaign to win back customers with discounts, giveaways and nuggets made from tofu.
The European Union's demand that Ireland claw back €13 billion in tax from Apple has triggered a campaign restore the country's reputation as a destination for overseas investment.
That cut, which the Association of American Universities had assailed as "inconceivable," triggered a campaign by university lobbyists to convince legislators of the value of basic research to national security.
And it triggered a campaign called Drop Dropbox.
Barker said it was too early to predict the consequences of Wednesday's events but an attack by Islamic State sympathizers in San Bernardino, California, in 2015 had triggered a campaign pledge by now-President Donald Trump to ban Muslims from entering the United States.
The emergence of artemisinin resistant malaria along the Thai-Cambodian border has provoked global alarm that the most valuable and effective antimalarial drug is in danger of being lost, triggering a campaign to identify and eradicate resistant parasite strains [1], [2] [3].
It was a very small tussle to trigger a momentous campaign, which led to the UK's national parks, and eventually the right to roam.
When rhetoric as mild as " games should be made and played by anyone who wants" is so wildly offensive as to trigger a harassment campaign, you frankly start to wonder what you're doing with your life.
