And while Pearson says that it can find $50 million in cost savings by combining with National Computer, gaining additional revenues could be a far trickier route to increased profitability.
The People's Bank of China has a tricky job of trying to increase the rate at which the economy is growing and at the same time curb excessive borrowing.Other emerging markets are also navigating a difficult path.
If it is looking too tricky to get Berlin to increase the British rebate, or to wring privileged fishing rights from Madrid, then you can still be seen as battling bravely on the continent if you beat up on "unelected European judges".
And farming them to increase that supply can be tricky, because many species are susceptible to disease when crowded together.
For Johnson, it has been a tricky transition season after leaving his alma mater to increase his salary, which is reportedly more than $400,000, and further his career.
"The tricky bit is not disappointing the thousands of loyal supporters by trying to increase season ticket prices, merchandise and programmes to an unrealistic figure.
Washington's push to increase homeownership opened the door for companies to sell poisonous and tricky loans that have now imperiled many of the most vulnerable.
YC has been keen to increase the diversity of its batches, but that can be a tricky thing to do when non-U.S.
Combining customer-determined pricing, corporate social responsibility, and increased profits will be tricky to pull off, and not every company will be able to do it—just like not every band can put their album online for free and still profit.
