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THE polar opposite of this ethos can be found three minutes away at Fjallraven, a sensible Swedish outdoors outfit that is suddenly trendy thanks to the surge of underemployed, bearded and beribboned young people interested in wholesome pursuits like camping, craftwork and riding bicycles.
In another bright pocket for the retail sector, Fast Retailing, operator of the Uniqlo stores that boast trendy-but-cheap clothing, surged 5.5% to 15,320 yen ($168.03).
S3 siii, which sells the trendy little Diamond Rio MP3 player, reported a 69% surge in unit sales over the fourth quarter of 1999 and has plans to expand into home and car audio systems.
Trendy trucks.
Very trendy.
"Trendy stuff.
Nothing too trendy.
It's not trendy.
Troop surge.
The surge.
It's trendy.
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