Nightclubs such as Fabric and Turnmills pioneered the area's reputation for trendy night life, attracting professionals from nearby Holborn, Clerkenwell and the City on weekdays and, at weekends, the clubs and bars in the area, having late licences, draw people into the area from outside London too.
As it grew, H&M built its reputation on "fast fashion"—inexpensive trendy designs with wide appeal, all of which were initially created by in-house designers.
Danielle earned a reputation for daredevilry after she turned a trendy local café into personal grow-op.
Its reputation as a nightlife magnet for the young and trendy holds true (with popular bars like Brothers Bar & Grill and Union Jack Pub), but daytime offers plenty, along busy strips and leafy side streets.
But although it opened only in June, this latest addition to the trendy bar-restaurant area of the Mission district has already established a reputation as a happening scene.
Paul Birman, wine buyer at PlumpJack Wines, a trendy wineshop in San Francisco, says customers are still turned off by Gallo's reputation as a bully.
Yet in many respects, the "drug park" (as locals in Kreuzberg, a trendy district of Berlin, often call it) does not live up to its ugly reputation.
"Jade has a reputation so far only in fashion jewelry circles," she said, "mostly for very simple but trendy glass bead jewelry".
They're not entirely free of pointlessly trendy touches, insisting on addressing the east London crowd as "Shoreditch" in deference to the area's fashionable reputation.
Residents of Mexico City's trendiest area are reeling from a spate of armed robberies, and even gunfire in the streets, shattering its reputation as a safe haven in Mexico's wider security crisis.
