"Senator McConnell's own alma mater, the University of Louisville, has sponsored talks about 'how climate change is a measurable reality and how people have contributed to the trends,'" the letter says.
The twitter hashtag #Cuarón was soon a national trending topic, while the letter was reported prominently on mainstream news websites.
If you were curious about the exact process by which a story goes from hashtag or local news to Trending Topic, read the letter to Sen. Thune; it contains lots of previously unknown details, though many will now be obsolete.
That week was simply an extreme example of what appears to be a trend on the letters page.
A 2006 Committee on Government Reform (CGR) evaluated the declining trend in regulatory letters released during the Bush administrations [ 7].
Ira Mayer, editor of The Licensing Letter, which tracks trends in merchandising, considered the Lin craze a fad that will continue to generate interest but not at the extreme level it once achieved.
A search on Hulbert Interactive shows that Merck is recommended by nine newsletters, including long-term market beaters, like the Prudent Speculator, the Buyback Letter, Investment Quality Trends and Investors Intelligence.
Comparable new trends appeared in arts and letters.
"This trend cannot continue," read a letter signed by former England managers Glenn Hoddle, Sven-Goran Eriksson, Graham Taylor, Steve McClaren and Kevin Keegan.
His work contributed to the Google Ngram Viewer, released in December 2010, which makes use of culturomics ideas to produce normalized historical trends for any sequence of letters.
