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Many fake news stories appear in the "trending" feed on Facebook, encouraging them to be read and shared, despite their inaccuracies.
And, theoretically, this control could manifest in more sinister ways, such as when tech blog Gizmodo broke news that editors of Facebook's trending feed routinely suppressed conservative news.
In interviews with the Guardian, three former editors said they had indeed inserted stories that were not visible to users into the trending feed in order to make the experience more topical.
But now the news site has launched a standalone app for its video division, including alerts when shows you've subscribed to have a new episode, and a trending feed to spot popular videos.
Indeed, despite receiving widespread media coverage, Gizmodo's story has not appeared in my own trending feed all morning.
This would also explain why some reviewers claimed there was bias while others felt the trending feed was entirely unbiased.
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Moreover, let's be honest, environmental issues rarely show up on your Facebook or Twitter trending feeds, which means environmental journalists struggle to find ways to get people to notice.
Specifically, complaints about the absence from trending feeds of news reports about clashes between protesters and police in Ferguson in 2014 were evidence to Facebook that – in the specific case of the trending module – humans had better news judgment than the company's algorithm.
These trends feed our rivals' destabilizing dreams of global realignment.
"These trends feed cycles of violence, instability and conflict," said one intelligence officer, who calls the trends "a recipe for a failing state".
This enables us to incorporate a really current, on trend feed of fashion content alongside sales news", says Camilleri.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com