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"It trended because of the hope, anger and activism of thousands of people all over the world," they noted.
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"It surprised me that I was trending because I didn't know what trending was.
Prouvost was trending because she is three things Turner-prize winners rarely are: French, a woman, and the mother of a baby two months old.
For example, this page for Chuck Norris shows his name is trending because today is his 70th birthday.
I absolutely hate that PTSD is trending because Sarah Palin blamed it for her son's violent assault on his girlfriend.
Vehicle telematics has been trending because of the different features which it could add to the use of vehicles.
But this one might be enough to stem the trend, because, well, holy cow.
She says that Health and Fitness in not just a trend, "because as you get closer to death life gets sweeter".
There's a cynical joke among journalists that three points make a trend, because any reporter can pretend that three arbitrary anecdotes or factoids represent a pattern.
IT is, Mr. Newbold said, a welcome trend, because much attention is also being paid to blending the houses into their neighborhoods.
On the other hand, plenty of companies continue to glom onto the trend because, well, "it's a thing".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com