It was the UK's top trending video and has been viewed more than 90m times.
New products -- new art, new artists -- are displayed, new trends (video in 1992, collaboratives this year) are announced, new players are introduced and old relationships are reinforced.
It has become a huge success, has been played in clubs across the land and, with 288m viewers so far, is 2013's top trending video.
A Polish prank video starring a "mutant giant spider-dog" was the top trending video this year, according to YouTube, which uses its own methodology blending views, comments, shares and other activity to come up with its annual rundown.
Yalom, a cultural historian who has also written zippy histories of the breast and the chess queen, includes some chapters on funerary history and current trends (video headstones!), brimming with interesting anecdotes.
Here's the list: The UK's top trending video is entitled "How Animals Eat Their Food" by MisterEpic Mann, which is a series of ridiculous clips that sees the actors in fits of laughter towards the end of the clip.
It can even keep tabs on trending video memes across YouTube — you know, just in case a brand marketer wants to jump on the Gangnam Style bandwagon or whatever.
"Brightcove continues to expand its market share leadership position, and we believe the company is well positioned at the center of multiple powerful growth trends – video, mobile, cloud and social".
In fact, the biggest trending video on YouTube this past year (and this really shouldn't come as a huge surprise to anyone) was the "Gangnam Style" music video by South Korean superstar Psy.
On Wednesday, a video claiming David Hogg, a Stoneman senior, was an actor "bought and paid by CNN and George Soros" was the number-one trending video on YouTube until the video platform took it down after the media noticed.
