Grab's tie-in with oBike follows a trend of ride-hailing companies embracing bikes, and it is interesting on a few levels.
Analysts said the program could be an effective way to tie a large automaker to the growing trend of ride-hailing, which is also called ride-sharing.
Conan O'Brien spoofed the trend of celebrity car-ride gimmicks by driving Tom Cruise around London and pretty much doing nothing.
The Mountain West was simply riding a trend of conferences designing, and sometimes buying, basketball floors for their annual conference tournaments.
Since then Miller has profited by riding the trend of big studios pushing more risk onto independents, who depend on him for their financing.
Young and his investors from TPG, which own 51percentt of the company, have a plan for the future that involves riding that trend of service consolidation by enterprise customers.
TeleNav is riding a trend of personal navigation devices becoming cheaper and cheaper, and, in fact, doing away with the standalone devices altogether by bundling the software into more than 500 different types of cell phones.
Everyone rides the trend of a collaborative economy, as Robin Chase, co-founder of Zipcar, would say that we are all contributing to build as a singular force.
Riding on the trend of shared plates, good affordable wine and craft cocktails, Ding Dong offers its customers an exciting menu made of Asian-inspired small plates and a wide range of drinks, including some exceptional draught wines.
And it should be pointed out that Saya is also riding a bigger trend of data-based mobile instant messaging services gradually taking over from SMS.
The analysis of ride comfort of "Eco-Ride" was examined.
