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What trend needs to go? It's time to say goodbye to puffy coats.
"However this positive trend needs to be strengthened, especially in the countries that are lagging behind," he said.
This trend needs to be nurtured and encouraged by opening up more opportunities to women and ensuring that education and training are always top of the agenda.
This trend needs to change with social work teams properly supported and empowered to find long-term solutions for the growing numbers of service users".
"The trend needs to be confirmed in a larger sample to get a better understanding of these planets' evolution," he says.
And the chairs and CEOs we talked to were clear: this trend needs to be accelerated, and business schools now have to step up as they have a fundamental role to play.
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The reasons for this increasing trend need to be explored.
Now more than ever, brands that are looking to be at the forefront of the trend need to start investing in original creative ideas that inspire customers to click to buy rather than just click to share.
Mr Kedrosky says companies profiting from a new trend need to ask if it is transient or evidence of something more fundamental?
The trend needed to be arrested – and quickly.
The results are remarkable, showing that trend need not be destiny.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com