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The industry has used trend forecasts for 40 years, but the forecaster's role has changed substantially from the late '60s and early '70s.
In other words, your colors are not so much trend forecasts as emotional solutions.
The publication is part of a Google effort, started last year, to package the company's data analyses and trend forecasts for its clients as the "Think" brand.
In the course of that work, each of them had to sit through cultural trend forecasts, PDF or PowerPoint presentations juxtaposing cliched stock photography with Nathan Barley-ish neologisms predicting the future.
Ms. Edelkoort's concept for the exhibition, which sounds a lot like her trend forecasts, foresees "a break with a materialistic mentality" and a return to "modest earthbound and recomposed matter," envisioning "a Fred Flintstone of tomorrow".
"Competition is tremendous, so there is a lot of pressure to get the first stage of product development right — color, fabric, styling concepts," said Mark Messura, an executive vice president at Cotton Inc., a trade group for the cotton industry that provides trend forecasts to retailers and manufacturers.
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Carly Beumel, a trend forecaster for the retailer Anthropologie and adjunct professor at the Fashion Institute of Technology in New York, says trend forecasting is not easy to break into, but can be glamorous and exciting.
Dena Yago: So, K-HOLE is a trend forecasting report.
He logged onto Stylesight, a subscription-based trend forecasting Web site for the fashion industry.
Emily Segal: And the other thing about trend forecasting is, it's not a very developed discourse.
K.M.: Have you made contact with the actual trend forecasting world since the project began?
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