Nor is the current trend brand-new.
It could be said that Spurlock's film goes beyond product placement and demonstrates the potential of a new trend: branded entertainment – something a viewer chooses to engage with rather than something foisted upon them, in which a brand facilitates the creation of original content that reflects or complements its brand values.
Each box includes a mixture of high-end, niche, and trend brands.
A shopper, Agnes Mearon, said she did not care a whit about retailing trends, brand image or market share.
The blue-tinted vortex of trends, brands, and #content that rolls down our computers every time we open Facebook is, for the majority of young people, the #1 way to get news.
While the African American segment is the smallest in terms of population and buying power, they are in fact the most influential in terms of their propensity to create and embrace trends, brands and products that ultimately appeal to the masses.
DumbDumb specializes in "content marketing," said Laura Caraccioli-Davis, executive vice president for advertising solutions and marketing at Electus, part of the trend of "brand as publisher, brands trying to produce strong, relevant content" for consumers.
And that is one trend that brand CEOs are bound to follow.
What fast casual trend or brand is batter-up?
Equally scary is the trend for brands to try to make their names look distinctive by adding symbols to the letters, as Toys R UsUs has done.
Founder and CEO Brad Klaus says that the new stuff, in particular, taps into a larger marketing trend, where brands are finding new ways to communicate with consumers: "The landscape is shifting from brand-to-consumer to consumer-to-consumer".
