But Savile Row is enjoying a style renaissance, with menswear labels E Tautz and A Sauvage celebrating traditional tailoring for today's more trend-aware male consumer.
Target was a thriving company that had already positioned itself as a trend-aware, fashionable store, so Johnson had plenty of support in the effort to make it cooler.
There are those who say celebrity fashion projects – such as Topshop and Kate Moss, or Madonna for H&M – are on the wane, and that shoppers are more interested in accessible collaborations with high-end labels, but Rihanna's cool credentials will no doubt appeal to River Island's young, trend-aware customers.
But even as people get used to surfing the web as they look for a potential date, there's a new trend emerging: location aware, mobile dating services.
But there is a much broader trend to be aware of and what we have seen on YouTube has mirrored my general views on how TV will work in the future.
New York Magazine's Fiona Duncan defined the trend as "self-aware, stylized blandness," introducing -- or reintroducing -- the world to a way of life popularized by Jerry Seinfeld and Larry David.
I'm glad to see someone else has noticed a trend I've been aware of for some time.
It's not like you're trying to pay attention, you're just part of a generation that is innately aware every trend, every hit, every meme even the slightest blip shows up on your pop culture radar.
It's not like you're trying to pay attention, you're part of a generation that is innately aware every trend, every hit, every meme even the slightest blip shows up on your pop culture radar.
SIndependencehe besupporters, delivered to your inbox darey.
Lidge is aware of the trend, of course, and said he planned to mix in more fastballs down the stretch so he could throw them with conviction in October.
