And over the course of history, professional money managers have been just as fearful of bucking the trend as they were during the Internet bubble.
On a personal side note, the biker jacket is still very much "on trend", as they say, this summer, but I have yet to be convinced that this clunky garment looks good on anyone other than bikers.
More recent ventures like the Knights, an orchestral collective of New York-based musicians, also tie into this trend, as they call on players to pitch in with administrative tasks, from marketing and finance to logistics and planning.
SB Football Weekly Extra: AC Jimbo and co preview the weekend Free-scoring Sunderland have never beaten Liverpool at Anfield in the Premier League era but will fancy their slim chances of bucking that trend as they arrive on the back of consecutive wins for the first time since last May.
A hole new experience for the Fringe: but book early to get a look-in Three's a trend, as they say, so following on from Mark Wallinger's peepshow Diana artwork at the National Gallery and, umm, Peep Show, the Channel 4 sitcom, comes Peep, the theatre experience.
Celebrities have helped to drive the trend, as they scramble to keep ahead of digital technology that mercilessly exposes not only their physical imperfections, but any attempts to remedy them, said Rando Kim, a professor of consumer science at Seoul National University.
