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How big, then, is the organic Christmas tree market?
In monetary value, the artificial market is about half the real tree market.
Mr. Perry of the New Jersey Christmas Tree Growers Associationn said he and his members did not view the artificial tree market as a threat.
I picture Russian guys in those heavy Russian coats and the big hats (like the ones John Gotti and the other hitmen supposedly wore when they whacked Big Paulie Castellano outside Sparks Steakhouse a few days before Christmas, back in the day) using machine guns to take over the Christmas tree market.
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These street-side tree markets also have their own makeshift shanties where vendors sit, sometimes with a dog or a radio, waiting for business to arrive.
Oakley and TRON, sitting in a tree, marketing synergistically.
I understand that publishers mostly want e-books to fail, largely because Amazon controls even more of the e-book market than the dead-tree market.
"Fever-Tree markets itself quite aggressively, but it had to.
Walking in there is like browsing through a photo album of Egypt: paintings of a voluptuous, braided woman in a red dress, of a squat village houses shaded by trees, of market men in flowing gowns.
(Wisdom Tree, which markets more than three dozen fundamentally weighted exchange traded funds, uses a much simpler formula: its international E.T.F.'s use dividends, and most of its domestic index funds are earnings-based).
Besides, their structure is based on a tree of markets.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com