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He knew: silliness translates well.
It translates well into a photograph.
And not every slogan translates well.
Animation translates well to a small screen.
That translates well to running a business.
Deep-throated, chest-driven singing style translates well.
In fact, it rarely translates well to any art form.
A chaat like behl pori ($5) translates well.
Boxing translates well to the silver screen and the Rumble is no different.
It translates well enough, mostly audible through a semi-American drawl, in Kelley Rourke's English version.
While spectacle translates well to international audiences, humour isn't always as easy.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com