He discovered that if you translate "regular coffee" into Italian you can charge double for it.
He discovered that if you translate 'regular coffee' into Italian, you can charge double for it". The Whole World in His Hands: Jeff Bezos in 1999.
According to Dr. Walter C. Willet of Harvard School of Public Health, "Coffee is an amazingly potent collection of biologically active compounds," which translates to coffee having positive and negative attributes.
But I noticed a coffeehouse tucked just inside the old city gate that advertised "American-style" service: translated, hot coffee in a paper cup with lid.
Charlotte is Swedish, and by coincidence a couple of our friends in the area are also Scandinavian, so we decided to have a traditional fika, which roughly translates as "coffee break".
(Because he knew no Spanish, he had the proprietor of a local coffee shop translate his English. "La muerte viene para todos," the bemused Spaniard scribbled on his bill for egg and chips). Keating hung the portrait on his studio wall.
On the other hand (and this is something I've experienced personally) 'Coffee' can translate to SEX.
For a start, it will carry the most expensive rent, secondly you will be competing for that space with A1 tenants (Banks, telcos, fashion houses, franchise chains), making it near impossible to get as a stand alone coffee shop business anyway and thirdly, high traffic dose not always translate into high turnover for coffee.
Whenever you need a sugar boost, there's the delightful Cukrkávalimonáda café, which translates to 'sugar, coffee, lemonade'.
While it roughly translates to drinking coffee, it is much more than that.
