Hardest hit by the updates are thousands of mass transit ticketing kiosks, such as those in New York City's cash-strapped subway service, and heavily regulated U.S. casinos that are legally constrained from networking their 700,000 slot machines, Young said.
Separately, Omnicom is buying assets of C2 Creative in Washington, an affiliate of C2 Media, which specializes in billboards, transit ads, telephone-kiosk ads, in-store exhibits and the like.
THE HEAD OF A COMPANY that sells ads emblazoned on billboards, kiosks and transit shelters has quietly traded a penthouse in SoHo for a larger, brand-new one in TriBeCa, with lots of outdoor space and cityscape vistas.
They range from buying goods in retail stores and at unattended kiosks, to transit ticketing, and even securely accessing buildings and computers networks.
The campaign, with a budget estimated at $3 million to $4 million, includes radio commercials, billboards, transit ads, posters on phone kiosks, signs in stores, sample giveaways, contests, a new Web site and a presence in social media like Facebook.
New York City Transit officials have considered turning the kiosk back into a newsstand, but members of Community Board 2 do not like that idea.
This included reaching for objects on the floor and at height, such as operating a ticket kiosk in a public transit station.
The kiosks offer information about traffic and public transit services via free internet access, and they come with charging ports for USB devices.
The roll-out will bring Apple Pay to coffee machines, snack dispensers, laundromats, goods kiosks, amusement part ticket machines, car wastes, transit ticket and taxi terminals and more.
In certain parts of Dallas, a city whose population is 25percentt African American, officials have enabled free public Wi-Fi and interactive kiosks that show touchscreen maps and public transit schedules.
