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Its core demographic is a late-night audience after a hard day at the coalface of parenting seeing something very like their own experiences transformed into comedy.
This is the stuff that's happened to me recently, and it is my process to transform that into comedy.
It's a deadpan science-fiction conceit that Fitzgerald transformed into social comedy: the upper-middle-class people Benjamin encounters are irritated by his oddity; he's not, they feel, playing his proper social role — he's willful, a nuisance.
What Astaire and Rogers transpose into dance, what Gershwin and Cole Porter transform into verbal wit and melodic flow, screwball comedy translates into furious verbal and physical energy.
Cars magically transform into burning cars.
Me transform into mouse!
It will transform into a Moldorm.
It will transform into 9 gold ingots.
These will transform into a gold ingot.
You will transform into a Easter Egg.
Initially she had no thought of turning the footage into a film, but as they journeyed from being denied a rating to public protests to a failed appeal, a plotline began to emerge: a shoestring Waiting for Godot with overtones of Kafka; high Shakespearean tragedy transformed into a bureaucratic comedy of errors, complete with a cast of hapless, face-saving goons.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com