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All national newspaper websites reporting officially audited figures except Independent.co.uk saw their traffic fall month on month in December, with theguardian.com suffering the biggest decline.
June was a less busy month for Mail Online, which saw daily traffic fall for the first time since February.
The site, which had been averaging more than 30,000 visits each week from non-paid Google searches, saw its non-paid traffic fall 70 percent two weeks after the switch.
The Telegraph saw web traffic fall back 16.5% in June to just over 4 million unique browsers a day, following a huge boost in May from the boxing match between Floyd Mayweather and Manny Pacquiao.
It saw its share of total internet traffic fall to 7%, a drop of 20% in the past six months.
The once-hot MySpace couldn't keep up its own torrid growth and has been one of the few social networking sites to see traffic fall, according to comScore.
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Domestic traffic fell 13.1percentt.
Premium traffic fell by 7.6% in January.
Car traffic fell by 8% and coach traffic by 12%.
As soon as you stop advertising, traffic falls off".
British Airway's traffic fell 18percentt in November.
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