"Hallo," he cried, stepping neatly through the traffic, "come and have lunch with me.
I didn't know what was going on or what I was supposed to do, but he came around to my side, swung open the door and shouted, over the roar of the traffic, "Come on, Shrimpy!" So I did.
The site is primarily targeting women, Hirsch says that seeing 75% of Facebook's traffic come from women taught him that was the prime audience for social networks.
He notes that even blogs with a tech-savvy readership rarely see more than 10percentt of their traffic come from mobile — compared to social sites like Facebook and Twitter, where mobile usage is more like 50percentt.
The social shopping angle does well for Fab, which already saw anywhere from 15%to30%0% of its traffic come from Facebook any given day, plus around 2% from Twitter, and another 2% from Pinterest.
Although the differences between responsive and adaptive design are nuanced for the non-developer, the distinctions are increasingly important as publishers see more and more traffic come from mobile devices.
