Jin Zhengzhong, the general manager, explains that this is based on traditional rural reckoning which values a woman's labour at half that of a man's.
Cannon said GPS systems would be disrupted for several days if their satellites were hit by a superstorm, putting satnav systems out of action and forcing ships and planes to navigate by more traditional "dead reckoning" methods, said Cannon.
He decided that there must be more than tradition behind traditional Chinese medicine, and reckoned it was time Canadian medicine gave it and many other alternatives some systematic study.A few of his colleagues were adamantly hostile, accusing him of introducing quackery.
Terry Hisey of Deloitte Touche Tohmatsu argues in a new report that such deals go beyond hedging risks in their traditional businesses: he reckons it heralds a dramatic new "convergence of drugs, devices and diagnostics" which could lead to innovation and new opportunities for growth.
He reckons that traditional stores in Mumbai's outskirts, where supermarkets can find land, will be in "big trouble".
The university reckons the traditional hand-harvesting method cost $494 an acre in 2006, compared with $282 an acre in 2008 for the mechanised continuous-tray method.
Meanwhile, Balderton Capital partner Rob Moffat reckons the traditional insurance model doesn't provide the affordable and flexible cover that many freelancers need to fit their own flexible way of working.
Iain Overton, its editor, reckons that many traditional outlets lack the forensic skills, as well as the cash, to crunch data and hold the powerful to account.Such subsidies aren't new.
That is partly because they are so gloomy about traditional media companies' prospects: they reckon that the internet is stealing its audiences and that new technologies will combine to wreck established business models (see chart).Some of the reason has to do with Mr Murdoch himself.
But if traditional conservative media is hoping for a reckoning, there is concern that the conditions might not be ripe.
