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Along with its bitter rival Harpers & Queen, published by National Magazines, it has traditionally been described, and often derided, as a magazine for posh people, although Harpers has eschewed its traditional readership of late by re-inventing itself as a fashion title.
Taking its eye off the latter could alienate its traditional readership base, which has more options than ever for business and financial news.
His decision to support the 2003 Iraq War was extremely unpopular with his "base" of traditional readership (among those the Tea Party considers the "socialists," "Marxists," or my personal favorite, "Fascist-socialists". What a curious hybrid).
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Despite its jazzing-up, the TAZ has never moved beyond its traditional (now ageing) readership.
Attempts by traditional media, whose readership has been badly eroded by the rise of the internet, to point out the facts fell on disbelieving ears and even encouraged some "netizens" to begin a terror campaign against these organisations.
And, yes, there are problems facing traditional media: upheaval, readership and audience shrinkage, etc.
Because it can be accessed at no charge through the Internet, this journal is expected to attract a broader readership than traditional journals, including those from parts of the world where access to subscription journals is limited.
Already in the 2000's some scientific journals initiated the open access to publications and thereby extended readership well beyond the traditional subscribers.
Traditional news media, while battling declining readership and viewership, leapt into the fray with their own Web sites and blogs by their own journalists, and many newspapers invited readers to contribute community news to their Web sites.
Blog readership is not a traditional measure of scholarship, but the committee, which was also evaluating public impact, rewarded her for it.
Indie or traditional, you're cultivating a loyal readership.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com