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Before the new Hearst campaign, Ms. Bookbinder described previous ads by Hearts On Fire as "very traditional, everything you've ever seen in a jewelry ad".
The traditional "everything is a file" approach is wonderfully portable.
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Nevertheless, the traditional, everything-under-one-roof, multi-storied department store is looking like a worn-out concept.
Sure, all that might seem at odds with CoD's traditional everything-go-boom milieu, but then a bit of downtime could potentially offer a more emotionally satisfying way of engaging with the narrative than "press this button to do an emotion".
When Atea launched last season, it did so with a mission to create a "modern, transitional wardrobe" for the everyday – which, in practice, means that while there are suit-like ensembles in the traditional sense, everything goes with everything.
To use the e-commerce jargon, there's a virtual land grab going on, and when it comes to staking a claim, traditional advertising (everything from TV and radio to print and outdoor posters) is seen as crucial.
Gnocchi, the little dumplings thought to have originated in the Veneto region, invite a wide variety of traditional sauces, everything from meaty Bolognese to thick tomato, pesto or gorgonzola cream sauce -- actually, almost any cream sauce -- as well as game or mushroom ragu.
Sumo is intensely traditional, where everything on display has a deeper meaning and where memories of the past are manifest in physical objects.
If you live in a big city, you've probably got a lot of fitness options outside the traditional gym — everything from boot camps to cycling classes to Yoga studios.
His photos were blurred, fogged, and from a traditional stance, everything that could be wrong with them was.
"I think women are going to have to abandon the traditional 50-50 everything-must-be-equal feminist mind-set," Ms. Mundy said, "and learn to value husbands and partners who are becoMs.g Mundydomesaidandd and supportive".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com