Hence the backlash from traditional news providers who have seen their own advertising revenues plummet.
Leading film-makers are courting controversy with plans for adaptations of provocative books about Jesus Christ that are likely to generate a backlash from traditional Christians.
The party appears to have benefited from a backlash against traditional politicians after the former Tory culture secretary, Maria Miller, resigned after over-claiming expenses on a mortgage for her second home.
Akhtar, a Pakistani American who grew up outside Milwaukee, sees a land in distress: terror, right-wing extremism, gun violence, consuming capitalism and a backlash against traditional politics that have given rise to Donald Trump, a showman and presumptive Republican presidential nominee who epitomizes the collision of social media, celebrity and spectacle. .
Even the post-Paisley DUP was not immune to the backlash among some traditional unionists, especially those from rural Protestant redoubts against "Chuckle-vision" Northern Ireland assembly-style.
The series has been lauded by music critics from Newsweek, Billboard and Rolling Stone, yet it has also prompted a backlash from some traditional jazz fans, said Thom Jurek, a senior staff writer for All Music Guide.
NRB has also benefited from a backlash against the traditional banking sector as it has seen the number of depositors grow since the financial crisis to 3,000 personal accounts; a figure that rose sharply in October last year when the Occupy Wall Street protests began.
*In Kansas, after the backlash against the traditional biblical creationism, proponents of the design theory have become the dominant anti-evolution force, though they lost an effort to have theories like intelligent design considered on an equal basis with evolution in school curriculums.
Their success provoked a furious backlash from the traditional elite clubs, among them Flamengo.
