"We were trading cachet".
They are, all of them, trading cachet, and their eagerness to make this trade suggests that they are trading up — that hip-hop, despite its success, still aches for respect and recognition.
They are, all of them, trading cachet, and their eagerness to make this trade suggests that they are trading up that hip-hop, despite its success, still aches for respect and recognition.
Bethel residents may trade the cachet of other Fairfield County towns for lower housing prices, but they also get the added bonus of small-town charm.
For those willing to trade the cachet of staying on a certain exclusive island for something just a bit less chic, there are still options, including some stylish hotels along the Maya Riviera in Mexico and a handful of high-end ski resorts in Jackson Hole, Wyo., where rooms at the Four Seasons are still available.
And by trading on the cachet that sold magazines to sell financiers on the movie, he got a chance to explore and expand on his own personal mythology.
Fox, which distributes internationally for DreamWorks Animation and has its own Blue Sky Studios (Ice Age etc), didn't have the benefit of a recognisable animation brand for this title, instead trading on the cachet of producer Guillermo Del Toro.
Now, this might seem like trading on the cachet of the premier band, but remember, this is exactly how the premier band got the exposure, breaks, and festival positions on their way to becoming headliners.
Those are typically built around video-on-demand operations and have often traded on the cachet of film festivals, including Sundance and South by Southwest.
The plan is to capitalize on the popularity of the Red Bull genre while trading on the retro cachet of Tab, with those iconic pink cans — a plan that could threaten the sanctity of one of journalism's secret, and most self-conscious, power cliques: the cult of Tab lovers, who have persisted in drinking the pioneering diet soda, despite its virtual disappearance from the market.
This is no surprise because such hotels can be gold mines, trading on their historic cachet to charge top dollar for rooms, food and beverages.
