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Deborah Lane, Alabama's assistant vice president for university relations, said it was seeking to protect "the value and reputation of our trademarks, name, colors, indicia and logos, by determining who uses them, as well as when and how they are used".
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What you can do with someone else's trademark name is a partly linguistic issue.
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Approval for Picovir, the drug's trademark name, is far from guaranteed.
"MasterCard is a trademark name, which should be followed by a generic noun," Mr. Schwartz says.
Kamut Kamut is the trademark name of khorasan wheat, named after a historical region in north-east Iran.
The polymer separated from the glass as a clear plastic sheet, which Röhm gave the trademarked name Plexiglas.
Kevlar, trademarked name of poly-para-phenylene terephthalamide, a nylonlike polymer first produced by Du Pont in 1971.
"Before, you looked to trademark law to give exclusivity under a trademarked name or phrase," Mr. Gundersen said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com