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Apple's intangibles boil down to several primary focus areas: its OS, iPod and iPhone patents and applications; the letter "i" (and other Trademarks); and know how in delivering digital media on its slick devices.
Then again, the BlackBerry PlayBook was rumored to be called the "SurfBook" for a while thanks to another trademark also filed in 2010, and we all know how that one turned out.
(If you want to know how it's possible for our government to give out invalid trademarks and patents, see my talk on the Patent Pollution Problem. The same government agency, the United States Patent and Trademark Office, grants both).
"I know how tough this is for all of my players, " Zola said, with trademark earnestness.
You know how I know?
We know how.
"I don't know how many of you know me," she said, in the gospel-church speak-sing that was her trademark, a half-dozen horns and percussion instruments backing her words.
Know how you can know?
Wouldn't know how.
Know how to "castle.
Know how to counterattack.
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