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It sought the European Union trademark to streamline paperwork.
He says that he wants his "personal trademark" to be a more aggressive approach to deregulation.
One is Gerber Childrenswear, which owns the trademark to the name Onesie.
But Jimmy says he felt justified in getting the trademark, to protect his investment.
Perrin's predecessor at Al-Khor, Bertrand Marchand, agreed: "It's their trademark to appoint a big name.
In 1939 Baekeland sold the Bakelite trademark to the Union Carbide and Carbon Corporation (now Union Carbide Corporation).
Last February, the Todd M. Beamer Memorial Foundation won a trademark to use "Let's Roll" for charitable fund-raising.
Running Press customarily thinks up many of its own concepts and ideas and often owns the trademark to its series.
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"Before, you looked to trademark law to give exclusivity under a trademarked name or phrase," Mr. Gundersen said.
Once you take it up to 80 percent, there's no space for trademarks to be shown.
Professional animal breeders sometimes adopt brands as trademarks to indicate high standards of quality.
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