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It's a visual trademark that has waxed and waned.
A hit-making name is a lucrative trademark that can linger beyond the grave.
Blithely pluralizing "app store" like that is no way to protect a trademark that is supposed to be distinctive.
Young journalists are trained dutifully to capitalise any trademark that moves, from Hoover to Windsurfer, or indeed, like Teflon or Linoleum, that doesn't.
It's a trademark that can be affixed to films that would otherwise have no traction in the marketplace, no names in the cast, no spectacular special effects.
It is, nonetheless, an old-world sense of loyalty and duty — a Doig trademark — that keeps Ben and his comrades on guard.
Together, they formed if not a school, then a trademark that was perfectly matched to the anti-authoritarianism of the epoch.
If a company invents a word, or a brand name (even a not very good one), then allowing it to trademark that makes sense.
The first thing you notice at California Adventure is the attention to detail, a Disney trademark that has only intensified with time.
To maximize prices, Oma has registered its name as a trademark that can be used only with tuna brought ashore here.
"The Three Stooges" builds to a shamelessly rousing all-together-now finale, a Farrelly trademark that could not be further from the chaos that typically reigns at the end of a Stooges film.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com