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An armed raid following a car bomb to force entry into fortified buildings has become a trademark tactic of the group.
He is one of many people plucked from obscurity to star in the movies, chosen more for their life experience, or simply because they look the part, a trademark tactic of Wuthering Heights director Andrea Arnold, whose cinematic successes include the 2009 film Fish Tank, which tells the story of a teenage girl on a council estate.
But again, rather than selling his vision of the way forward for South Africa, Mr Zuma chose to focus almost exclusively on his trademark tactic - wounded defensiveness.
But he said that Islamic State's trademark tactic of detonating massive vehicular suicide bombs has had a demoralizing effect.
When that didn't work, they utilized Gaddafi's trademark tactic of driving around town, shooting at random civilians.
His trademark tactic is to acknowledge that climate change is real and human-caused, only to then dismiss the solutions -- reducing emissions and promoting clean energy now -- as unnecessary or infeasible.
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The speed of Internet communication and heightened competition to claim and establish brands have drastically changed trademark tactics over the years.
These days the once trademark tactics, which during his unhappy days in charge of Newcastle frequently involved long balls aimed at Michael Owen's throat and passes crashed into the corners, are much modified.
Trump's presumptive opponent in the general election, former secretary of state Hillary Clinton, attacked Trump on Tuesday afternoon while borrowing one of his trademark tactics, the phone-in TV interview.
By naming so many generals, the new government installed by Gen. Abdul-Fattah el-Sisi also returned to one of Mr. Mubarak's trademark tactics, using the governorships to cultivate the loyalty of top officers while extending the grip of his police state.
On a more superficial level, Jonathan Safran Foer's 2005 novel "Extremely Loud and Incredibly Close" adopted the trademark Sebaldian tactic of integrating photographs into its text.
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