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The airline's founders bought rights to the National name and trademark from the liquidators of Pan American World Airways.
Lévy made the "schoolboy" look his virtual trademark from the early 90's until 2003, when his company closed.
Apple, which is based in Cupertino, Calif., contends that one of its subsidiaries acquired the rights to the iPad trademark from Proview in 2009, for about $55,000.
Most companies, of course, defend their trademark from copycats, and million-dollar lawsuits have been filed over the rights to corporate insignia.
The Imperial Tobacco Group, the European cigarette maker, bought the Davidoff cigarette trademark from Tchibo Holding for 540 million euros ($693 million), avoiding an increase in royalty payments.
The law prevents anyone other than the original owner of a Cuban trademark from paying to register or renew it with the Patent and Trademark Office.
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Of course, the post-Super Bowl rush carried all of those thoughts about Manning after he engineered another trademark come-from-behind victory.
The law prohibits trademarks from being deceptive, from causing confusion with another registered mark and from using the generic name for goods and services.
Provincial law clearly permits the use of trademarks, from any language, on signs unless a company has specifically registered a French trade name.
"You're not seeing the trademarks from his more famous works, although the techniques he's perfecting here would serve him well".
In addition, the commercials feature familiar trademarks from previous beef industry spots including the signature voice of the actor Sam Elliott and music by the composer Aaron Copeland.
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