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The financial model works as a "triangle" that creates a constant flow of funds between Shared Interest, fair trade producers and buyer organisations.
The Shared Interest Society – which began life in 1990 this yearar made payments of more than £47m to 120 fair trade producers and buyers in 64 countries.
People Tree works with 50 fair trade producers in 15 countries, ensuring all its production meets the criteria of the International Fair Trade Association.
Meanwhile, through the Shared Interest Foundation, Shared Interest's business training and support arm, around 300 donors and grant-makers are helping fair trade producers to manage their finances more effectively and secure loans.
Importers purchase directly from Fair Trade producers, eliminating middlemen and empowering farmers to become competitive players in the global economy.
Commodity products, like bananas and coffee, must be 100percentt sourced from fair trade producers to bear the vaunted label, according to Fair Trade USA.
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"If you are an ethical and fair trade producer like Swallows, the workers don't have to live in the slums," says Wood firmly.
The first destination was Swallows, a fair trade producer group located in Thanapara, a remote rural village in north-west Bangladesh.
Members invest anything from £100 to 100,000, collectively helping to support lending options that enable Shared Interest's customers – typically fair trade producer groups or co-operatives - to pay their workers on time and buy raw materials, tools and machinery.
So believes Jo Wood, founder of Jo Wood Organics, who recently made a trip to Bangladesh with the ethical clothing brand, People Tree, to witness the acute difference between the lifestyles of garment workers employed by fair trade producer groups and those subject to exploitative free-market conditions.
From the beginning the company positioned itself as both an organic and a "fair trade" producer, meaning that it bought its cocoa directly from Belize's Mayan farmers, cutting out intermediaries and paying a higher price than the farmers would have received by selling through normal market channels.
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