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What about trade, movement of people, prosperity, environmental law?
Some in the fair trade movement are trying to capture this changing world.
Parallels were drawn with the Fair Trade movement and other consumer-awareness campaigns.
The world has changed since the 1980s, when the fair trade movement came to prominence.
For his part, Rice says: "The fair trade movement has been limited by a 'small is beautiful' mentality.
The Fair Trade movement began in 1997 with the establishment of the Fair Trade Labeling Organizations International in Bonn.
Similar(8)
Having a social mission can also be an important selling point with consumers, as the success of the fair-trade movement makes clear.
The venture is part of an effort to bring the practices and profits of the so-called fair-trade movement to Afghanistan, a country known more for conflicts than cooperatives.
Today's fair-trade movement took off in the 1960s, mostly in religious organisations that wanted to show solidarity with the poor, whom they saw as losers in the global trading system.
"The debate was around whether, by coming up with a new way of working with this group, could that, if anything goes wrong, potentially bring the fair-trade movement into disrepute?
Mrs. Williams, who said she and her husband drank coffee "incessantly," became involved in the fair-trade movement after the Sept. 11 attacks, and brought it to the temple soon after.
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