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Discover LudwigThe phrase "trade down" is correct and usable in written English.
You can use this phrase to refer to a situation when someone exchanges an item of greater value for something of less value. For example, "He decided to trade down his iPhone 11 for an iPhone 8."
Dictionary
trade down
verb
To lose value on the stock exchange.
Exact(58)
"They're not looking to trade down anymore".
Smart NFL teams trade down at the draft.
Perspective Smart NFL teams trade down at the draft.
"They don't want to trade down to lower brands.
At Target, they can trade down or up on the same shopping trip.
Consumers will trade down to cheaper cigarettes, which will encourage them to smoke more.
Heavy drinkers tend to trade down and seek out cheaper booze to maintain their intake.
Without such easy money, they will trade down to smaller models.
"Owners think about repositioning, with some trading up, others forced to trade down," he added.
Similar(2)
"Anything discretionary is getting murdered the most," says Davidowitz. "This is the ultimate trade-down".
The key potential trade-down players will be Target and Kohl's.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com