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Martin said not everyone would welcome their high- profile involvement in the trade campaign.
And this week, the NBCUniversal division of Comcast will introduce a trade campaign that carries the theme "Content.
There is also a trade campaign, with red pages, in publications like Advertising Age, Adweek and Women's Wear Daily.
And as we saw in the Hevesi scandal, contributors are eager to trade campaign contributions for a piece of the investment business.
Despite its expected negative effects on some Hong Kong industries, China's trade campaign has made people here recognize that their economic fortunes are inextricably tied to the mainland.
In Hong Kong, where politicians and business leaders try to outdo each other to be seen as loyal to the motherland, supporting the trade campaign was a natural.
Similar(34)
Fortunately for my trade, campaigns make a difference.
Brides joins a lengthening list of magazines and newspapers that are running trade campaigns to stimulate sales of ad pages.
Christopher Soghoian, a privacy activist, suggests that consumers could start a "fair data" movement, in the vein of "fair trade" campaigns.
And the company that is producing "Super Why Live," S2BN Entertainment, will spend about $2 million on consumer and trade campaigns if the show spends a year touring the country.
Estimates are that Post Foods will spend more than $1 million on consumer and trade campaigns to support Alpha-Bits during the "Super Why" tie-in.
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